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Всего: 24
The Change Masters: Innovation and Entrepreneurship in the American Corporation - Rosabeth Moss Kanter
Rosabeth Moss Kanter
Reprint edition.
3377 руб.
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Corporate-Level Strategy: Creating Value in the Multibusiness Company - Michael Goold, Andrew Campbell, Marcus Alexander
Michael Goold, Andrew Campbell, Marcus Alexander
Based on extensive original research at numerous international companies, it provides superlative guidelines for successfully managing a multibusiness enterprise. Contains excellent insights into how and why corporate strategy differs from business unit strategy. Features a description of three different parenting styles - how these styles add value and the types of businesses that can or cannot benefit from them. Includes tools, checklists and a worked example to aid corporate strategists in applying the concepts discussed.
6643 руб.
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The Human Side of Enterprise: 25th Anniversary Printing - Douglas McGregor, Warren G. Bennis
Douglas McGregor, Warren G. Bennis
Reprint edition.
56333 руб.
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The Living Company - Arie de Geus
Arie de Geus
Most companies do not survive the upheavals of change and competition over the long haul. But there are a few remarkable firms that have withstood the test of several centuries. What hidden lessons do they hold for the rest of us? Arie de Geus, the man who introduced the revolutionary concept of the learning organization, reveals the key to managing for a long and prosperous organizational life. The Living Company speaks not just to aspiring leaders, but to anyone trying to adapt to a turbulent business environment. Only those steeped in the habits of a living company will survive. This profound and uplifting book is for the leaders in all of us. Arie de Geus challenges most of the conventional wisdom in management thinking today. Dr. James F.Moore, author of "The Death of Competition" Arie de Geus gives leaders of the future an indispensable guidebook in which commitment to values, people, learning, and innovation...
2388 руб.
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Business @ the Speed of Thought: Succeeding in the Digital Economy - Bill Gates
Bill Gates
His vision changed our world. But in this monumental work Bill Gates argues that the capabilities of computers, software, and networks are only beginning to be harnessedand that your company must start building a modern, digital nervous system now in order to compete quickly and intuitively in the new millennium. Here, one of the worlds most successful, strategically-thinking CEOs explains how to turn your hardware and software into a powerful, evolving network of information by looking at the digital systems in place at Microsoft and other leading corporations.
1023 руб.
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Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Time - Matt Haig
Matt Haig
What do Coca-Cola, McDonald`s, IBM, Microsoft and Virgin have in common? Yes, they are all global giants striding confidently across the world, but what they are less recognized for are all those branded products they`ve launched that have bombed - spectacularly and at great cost. Brand Failures takes a riveting look at how such disasters occur. For the first time we`re given the inside story of 100 major brand blunders that make for jaw-dropping reading. Matt Haig approaches his subject in a truly entertaining style - yes, this is a business book that is actually fun to read! - but his message is deadly serious. He describes those brands that have set sail with the help of multi-million dollar advertising campaigns only to sink without trace. He also looks at acknowledged brand mistakes made by successful blue-chip companies and some lesser-known but hilarious bombshells. He reveals what went wrong in every case and provides a valuable checklist of lessons...
3690 руб.
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Friendly Persuasion: Dynamic Telephone Sales Training and Techniques for the 21st Century - Dan Coen
Dan Coen
Telephone selling is moving into the 21st Century, and Friendly Persuasion empowers you with the skills required to become exemplary at communicating and selling over the telephone. Friendly Persuasion provides a comprehensive, in-depth examination of telephone selling for anyone who sells, or wishes to sell, in the most competitive marketplaces in the world. Whether you are a novice who sells occasionally, a student of communications and marketing, or a veteran sales representative who makes your career selling by telephone, Friendly Persuasion will provide you with hundreds of dynamic tools to increase your performance and success on the telephone. This one-of-a-kind force must be the telephone sales bible that you keep by your side!
2820 руб.
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How I Learned to Sell a Lot of Cars - Mark E. Ransom
Mark E. Ransom
"A must read for anyone who sells cars - who has ever sold cars - or has ever tried to sell anything!" * * * "Join an Arizona man as he is accidentally dropped into the business of selling cars at age 42 and feels his way around. Follow his twists and turns as he learns what selling cars is all about. Then follow him as he learns sell 8 cars a month, then 12 cars a month, then 15 cars a month, then 20 cars a month!"
1830 руб.
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Standing Room Only: Strategies for Marketing the Performing Arts - Philip Kotler, Joanne Scheff
Philip Kotler, Joanne Scheff
This text applies the full spectrum of marketing principles, such as segmentation, pricing and promotion, to non-profit arts organizations. Including case studies of dance and theatre organizations from around the world, it reveals how to build innovative marketing programs.
5978 руб.
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Conflict Management: A Communication Skills Approach - Deborah Borisoff, David A. Victor
Deborah Borisoff, David A. Victor
Conflicts surround us daily; we see it between countries, cities, and even neighbors. Often over-looked, but equally important, is the conflict that arises between and among coworkers. This book has proven successful with professional audiences, offering clear, usable advice on how to manage conflicts that arise on the job and in personal relationships. The authors have created a five-step model of approaching and analyzing interpersonal conflict, and this model is applied repeatedly to different topics, providing readers with a genuinely effective structure for working through differences with colleagues, friends, and others. Designed for managers and human resource departments.
8406 руб.
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Netocracy: The New Power Elite and Life After Capitalism - Alexander Bard, Jan Soderqvist
Alexander Bard, Jan Soderqvist
The world will not live without logos, but neither will capitalism silently take over democracy. What comes next? Forget capitalism and the class struggle, we are witnessing the birth of a whole new world. The digital revolution is, in fact, changing things far more dramatically then the hype-mongers of tech Internet ever imagined - only not in the way that they and their investors hoped. The move from a society dominated by print and broadcast mass media to the age of interactivity is at least as dramatic as the move from feudalism to capitalism. After capitalism comes attentionalism. Those who can harness global networks of information and master new forms of communication will control business, finance and legislation, forming the new business and government elites. They will inherit the power; they are the Netocracy. Driven by the Internet and mobile communications, networks are turning into the major means of doing business, organising action, getting...
4564 руб.
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The Price Advantage - Michael V. Marn, Eric V. Roegner, Craig C. Zawada
Michael V. Marn, Eric V. Roegner, Craig C. Zawada
The Price Advantage , written by three preeminent experts at McKinsey & Company, is the most pragmatic and insightful book on pricing available. Based on in-depth, firsthand experience with hundreds of companies, as well as significant investments in basic pricing research, this book is designed to be a comprehensive guide for managers through the maze of pricing issues. The authors examine state-of-the-art approaches for analyzing and improving pricing performance, demonstrate those approaches with real case studies, and draw a pricing excellence blueprint for companies to follow. In good economic times or bad, achieving the price advantage is critical to corporate performance and profitability.
6340 руб.
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Machiavelli, Marketing and Management - Edited by Phil Harris, Andrew Lock, Patricia Rees
Edited by Phil Harris, Andrew Lock, Patricia Rees
A fascinating, cutting-edge book that provides insight into the meaning and interpretation of Machiavelli and his works for management, marketing and political thought, and highlights their particular relevance to the manager today. The authors address a number of common themes relating to the influences and arguments of perhaps the first political scientist and advocate of sound management and marketing principles. Topics covered include: modern management; governance and ethics; postmodernism; marketing, political communication and spin doctoring; and rhetoric and dichotomy of Machiavelli.
5342 руб.
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Marketing on a Budget - Ros Jay
Ros Jay
A direct working manual to maximize useful practical tips and hints. Explaining ways to save money on buying in marketing information or expertise, this text also demonstrates many of the skills that companies with higher budgets would farm out. It includes anecdotes and examples which draw on the experience of people who have achieved success through low budget marketing themselves.
4232 руб.
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The Essential Brand Book: Over 100 Techniques to Increase Brand Value - Iain Ellwood
Iain Ellwood
This fully updated paperback edition of The Essential Brand Book is a companion resource for anyone involved in brand issues and contains over 100 business models and techniques for building brand value. The book is divided into four key areas: brand communication, brand definition, brand equity, and brand strategy, and describes techniques with appropriate case studies.
2439 руб.
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How to Write Sales Letters That Sell: Learn the Secrets of Successful Direct Mail - Drayton Bird
Drayton Bird
The right piece of direct mail can produce excellent response rates and have an extraordinary effect on business. But why do some sale letters achieve spectacular results while others are instantly consigned to the bin? This book reveals the secrets of creating successful sales letters. Containing examples of real sales letters, it includes plenty of advice on what to avoid as well as what to include. Key topics are covered such as: - The secrets of persuasion; - Planning a letter which will get replies; - Creating offers that get responses and timing mailings for maximum effect.
3562 руб.
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The 48 Laws of Power - Robert Greene
Robert Greene
Amoral, cunning, ruthless, and instructive, this piercing work distills three thousand years of the history of power in to forty-eight well explicated laws. As attention - grabbing in its design as it is in its content, this bold volume outlines the laws of power in their unvarnished essence, synthesizing the philosophies of Machiavelli, Sun-tzu, Carl von Clausewitz, and other great thinkers. Some laws teach the need for prudence ("Law 1: Never Outshine the Master"), the virtue of stealth ("Law 3: Conceal Your Intentions"), and many demand the total absence of mercy ("Law 15: Crush Your Enemy Totally"), but like it or not, all have applications in real life. Illustrated through the tactics of Queen Elizabeth I, Henry Kissinger, P.T.Barnum, and other famous figures who have wielded - or been victimized by - power, these laws will fascinate any reader interested in gaining, observing, or defending against ultimate control.
1734 руб.
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The End of Management and the Rise of Organizational Democracy - Kenneth Cloke, Joan Goldsmith
Kenneth Cloke, Joan Goldsmith
There is a search in process for a new context and paradigm for the organization of the future - an organization that must be capable of producing high-quality, competitive products that satisfy customers without destroying the planet or degrading human life. The End of Management and the Rise of Organizational Democracy calls for a radical set of organizational development initiatives that will combat the destructive forces of globalization, put an end to authoritarian, paternalistic management, and move organizations toward a new "organizational democracy." Kenneth Cloke and Joan Goldsmith detail the practical opportunities, alternatives, and models for these new organizations and challenge leaders to transform their workplace environment into one shaped by a context of values, ethics, and integrity. They reveal how a combination of collaboration, self-management, and organizational democracy can break down long-standing boundaries and foster the far-reaching,...
3492 руб.
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The Budget-Building Book for Nonprofits : A Step-by-Step Guide for Managers and Boards (Jossey-Bass Nonprofit & Public Management Series) - Murray Dropkin, Bill LaTouche
Murray Dropkin, Bill LaTouche
This nuts-and-bolts workbook guides nonprofit executives and boards through the budget cycle, offering practical instruction on completing each step of the process. This one-source budgeting tool kit is specifically designed to give nonprofits everything they need to prepare, approve, and implement their own budgets. It is a start-to-finish guide that is comprehensive and easy to use. It provides smaller nonprofit budgeters and non-financial nonprofit managers with a simple, systematic method to create, maintain, and track their budgets. Examples, to-do lists, worksheets, schedules, and other hands-on tools help readers get down to work. Murray Dropkin draws on years of experience in working with nonprofit financial management to make this workbook an essential tool for anyone involved in financial management within a nonprofit organization.
4095 руб.
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The Age of Unreason - Charles Handy
Charles Handy
In this fascinating book, Charles Handy shows how dramatic changes are transforming business, education, and the nature of work. We can see them in astounding new developments in technology, in the shift in demand from manual to cerebral skills, and in the virtual disappearance of lifelong, full-time jobs. Handy maintains that discontinuous change requires discontinuous, upside-down thinking. We need new kinds of organizations, new approaches to work, new types of schools, and new ideas about the nature of our society. Handy argues that discontinuous change, however uncomfortable, is the only way forward for a society that would prefer to put on blinders to the world around it. The Age of Unreason offers profound insights into the world we live in at the end of the twentieth century. It should be read by anyone wondering how to prepare for life in the twenty-first.
2047 руб.
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Beyond Certainty: The Changing Worlds of Organizations - Charles Handy
Charles Handy
Internationally acclaimed. Universally beloved. Charles Handy and his landmark books have changed the way we think about work. In this challenging and exhilarating collection of 35 recent essays, the bestselling author and social philosopher shares his reflections on a changing world, a world in which we can be certain only of uncertainty.
1753 руб.
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The Effective Strategist: Key Skills for All Managers - John van Maurik
John van Maurik
Strategy is an elusive concept, too often assumed to be the province of directors and too "difficult" for many managers. The skills required to think strategically are also difficult to define, and attempts often only increase the confusion. And yet we have all acted strategically - think of when you last planned a holiday, or bought a house, or thought about your career! This book puts strategic thinking within the reach of all managers, showing you how you can learn to think and act more strategically to increase your business - and personal - effectiveness in numerous ways. The approach is down-to-earth, jargon-free and full of useful examples and tips. John van Maurik clearly presents the key skills needed, helping you to be a better leader and change agent by applying the techniques to improve business effectiveness. The Effective Strategist covers the breadth of business life - from effective marketing and innovation to handling organizational politics...
4290 руб.
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The Critical Path to Corporate Renewal - Michael Beer, Russell A. Eisenstat, Bert Spector
Michael Beer, Russell A. Eisenstat, Bert Spector
Offers guidelines to revitalizing the corporation. Analyzing six companies, the authors describe errors companies make in getting started. Their argument is that corporate renewal can only be successful if a carefully designed series of steps are taken: the critical path.
4003 руб.
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A Handbook of Human Resource Management Practice - Michael Armstrong
Michael Armstrong
This ninth edition of the best-selling Handbook of Human Resource Management Practice has been fully updated to take account of the latest developments in HRM. Detailing every aspect of the human resource function, this highly comprehensive handbook considers the function in relation to the needs of the business as a whole. Recognizing HRM as a strategic process, Michael Armstrong offers clear practical advice on how companies can maximize the effectiveness of the HRM function and ensure that it makes a major contribution to organizational success. Covering a wide range of topics, this new edition is packed with all the essential information on HRM theory and best practice. In the light of new concepts of good practice and the outcomes of fresh research, the following areas have been either wholly replaced or substantially revised: - HRM - characteristics, impact and context; - HRM - development and issues; - role of the HR function; - role...
5973 руб.
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